Hotel Occupancy Plateaus for Third Week of September

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U.S. hotel occupancy was nearly flat from the previous week, according to the latest data from STR.

13-19 September 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.6% (-31.9%)
  • Average daily rate (ADR): US$95.84 (-28.9%)
  • Revenue per available room (RevPAR): US$46.54 (-51.6%)

Demand rose slightly (+0.3%), and the highest occupancy markets were once again those housing displaced residents from Hurricane Laura and western wildfires, with California South/Central showing the highest level in the metric (74.7%). The Louisiana South (72.8%) and Louisiana North (72.3%) markets were also among the top five highest occupancy levels for the week.

Aggregate data for the Top 25 Markets showed lower occupancy (42.7%), but higher ADR (US$98.93) than all other markets.

Four markets reached or surpassed 50% occupancy: Norfolk/Virginia Beach, Virginia (56.4%); San Diego, California (53.9%); Los Angeles/Long Beach, California (53.3%); and Detroit, Michigan (50.6%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (19.7%), and Orlando, Florida (29.9%).

MK

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